From the Women's Philanthropy Institute:
Understanding the role gender plays in philanthropy empowers organizations to engage their donors most effectively and increase their giving. This is true throughout the year and particularly on #GivingTuesday, a day designated to maximize philanthropic giving.
Do men and women give differently on #GivingTuesday? This new report from the Women's Philanthropy Institute finds that the answer is "yes," and includes key findings that can help fundraisers and philanthropists maximize the impact of their #GivingTuesday efforts.
Learn more here.